![]() ![]() ![]() A ‘typical’ month?īut is this simply a return to the pre-pandemic normal with people returning to routines and as a result, roadside and retail rebounding with money following the audience?Ĭurtis Weir, OOH Group Director at Publicis Media commented: “March leading into Easter is a typically busy period for OOH and advertising as a whole, given people maximise seeing family and friends during the religious period and double Bank Holiday. Dearden told The Media Leader he had seen a “positive change in client behaviour” alongside a strong March. Matthew Dearden, the former Clear Channel UK, CEO, also reported that his fledgling business Alight Media had recorded its “strongest booking month ever”. ![]() What we are seeing is the blended approach of working from home and working from the office is seeing audiences at the highest points we’ve ever seen them.”Ĭhris Forrester, director of commercial outdoor at Global, said it was significant growth on last year and on 2020, with “a big step-change in activity” from February, when Prime Minister Boris Johnson announced that all social-distancing restrictions in England would be lifted from 24 February. Richard Bon, UK managing director and Europe commercial lead at Clear Channel Europe, said: “It’s definitely going to be our best March ever. Out-of-home media owners and agency sources have told The Media Leader that March 2022 audiences, revenues and advertiser demand were markedly up on the previous two months.
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